No Pretending Allowed – Time To Get REAL About Real Estate
No Pretending Allowed – Time To Get REAL About Real Estate

This Is No Time To Pretend!

Investing in real estate has become a very hot topic. People (and institutions) looking for yield (income) from their capital are discovering a very short list of options.

We have witnessed the so called “Safe Bond Market” yields drop to next to nothing, dividend stocks are under pressure and alternative options are considered too risky for most.  Hence many turn to real estate as an option.  But I MUST warn you, ‘trying’ real estate should not be an option – you either DO it properly and with fore-thought or DON’T do it at all.

It can be a life changing investment option – positively if you do it correctly, not so great if you don’t.

Strategically investing in real estate takes a great deal of due diligence and some work, however, on the flip side, the reward of setting up a future for you and your family is greater than any effort needed to achieve the long term sustainable wealth that so many have achieved.

Don’t get stalled at the starting line, just make sure you are using the following as a primer, or even a checklist to ensure you start on the right track. There is a lot of confusion, mis-information, and very poor ideas being floated around investing in real estate, so before you take the first steps (or even after you have), this article should help give you a clear foundation from which to build.

First Time Or Next Time – It is NOT a Race

There are some very key components to pay attention to as a first-time investor. Drivers, influencers, cycles – it may all seem like gibberish or jargon at this point, but trust me when I say it will become your language of the everyday once you are comfortably taking those slow yet deliberate steps to creating long term success. After each step, your view changes and you’ll be forced to make many decisions as a real estate investor.

The best way to do so is to arm yourself with the information that will point you in the ‘rightest’ direction. Sure, that’s not perfect English, but as in all aspects of life, there is no black & white – your goal is to move in a direction that is the ‘rightest’ direction towards your goal. The road meanders, but by choosing the right path, you know it is eventually getting you to your destination.

Learning The Hard Way
As a new investor and landlord, you’ll be faced with one of the realities of investing – it takes time. There is no true ‘get rich quick’ approach to real estate (despite the many empty promises and stories of massive results you may have read about on the internet).

When you begin, just prepare yourself knowing that it is a long term plan that can be fun, challenging, exhilarating road and at times a boring road. Once you understand this in advance, it can remove a whole lot of ‘performance anxiety’ from the real estate equation. And by managing your expectation you will help ensure that you do not take a wrong turn, grab a bad property or make a poor investment.

4 Common Pitfalls To Avoid

Here are four of the most common pitfalls new landlords face:

#1 Speed – They treat investing as an opportunity to get rich quick, rather than treating it like the long-term sustainable wealth business that it truly is. When driving a new and powerful car for the first time, you MUST learn how it performs, how you react to its performance and how to steer clear of danger – hopefully you don’t just hop in, floor it and see how it goes.  This is the same when starting out in real estate. You find out what is real, how YOU react to real estate situations, you plan your route and then you implement. Racing to the “get Rich Quick” finish line often leads to a major financial crash, so take your time, make your plan and you’ll enjoy the drive (the income and the net worth gains).

#2 Income – Many investors at some point in their career forget about (or don’t fully understand) the importance of investing for positive cash flow from year one. Unfortunately, many seem to be chasing the almighty ‘home run’ deal and eventually they strike out. Home run swingers are speculators and that adds a substantial amount of risk to any portfolio. I see it repeated over and over again. So knowing this I urge you to focus on the positive cash flow a property creates. Then, as you learn what markets are the hottest, a few of these will turn into a home run of increasing income and dramatic increase in value.  Look at how investors have done in Hamilton, or Barrie Or Surrey etc. Choosing strong markets, that provide cash flow from day one, then ensuring those markets have great economics and BOOM you win!

#3 Tenants– They live in the old world of thinking that “Tenants are always bad and are going to make it hard on me.” Strategic investors quickly understand that tenants are actually clients of their business and they should be treated as such. Thanking them for their business, using them for referrals and providing them a wonderful product (i.e. a nice, safe home for rent) at a price that works for both parties are ways to be a great landlord and great investor.

#4 Patience – They don’t have the patience to run the business as it should be – using a bookkeeper to keep things straight, dealing with lawyers for due diligence, screening all tenants to make sure they are perfect for their property. Patience is said to be a virtue and in long term real estate investing it truly is. Lack of patience adds risk, without increasing reward, which is NO WAY to be strategic.

Patience is a Virtue
If there is one ideal that all sophisticated investors should adhere to, it is this: be patient. Reduce the risk of investing in real estate by doing your homework in advance. Find an area with an economic future (not a past) and buy cash flowing properties in that area and manage those properties to the best of your ability. Your job as the CEO of that property is to find ways to increase revenues and decrease expenses – all while keeping a well-maintained property that tenants (clients) love. Market values will fluctuate up and down, rents will follow the market, costs will fluctuate – the key in it all is to have the long term view and be pro-active at all times.

Debt: How Comfortable Should It Be?
Landlords need to understand how to use debt, how to manage it and how to negotiate it. A simple rule for ‘too much debt’ is when your revenues (rents) are not able to sustain all of the operations/payments of the property. There is a massive difference between non-deductible consumer debt (non-deductible debt you pay with after-tax dollars ) and ‘for business’ mortgage debt (business expense paid for with before-tax dollars). Unfortunately, the usual school of thought is to lump consumer and business debt into one pile and call it debt. Investors must understand the big difference – one is used to create income and sustainable wealth, while the other is often just to keep up with the Jones’ and in fact makes you work harder.

It is also important for investors not to run around with rose-coloured glasses on. We know that eventually interest rates will go up, so you need to build this into your budget and ‘stress test’ your portfolio to see at what point of an interest rate increase the properties will go from positive to negative cash flow. This will help you to determine when it is time to lock into longer financing or sell the property altogether.

The Exit Strategy
Many times investors will ask the question: “Do I need to plan my exit strategy from day one of purchasing a property? Should I stick to this throughout holding the property?” The answer in simplest terms? It depends :).

Pretty lame answer, but once again there is no black and white when it comes to investing in real estate. Each individual has their own goals and reasons they need the long-term income or equity growth that property can provide you.  Your own personal overall financial plan – including real estate as part of your portfolio – is going to determine your eventual exit strategy.

I have met many strategic investors who do not want to sell their properties, ever. They want to buy in a region with a strong economic future and then slowly pay off the mortgage and hold those properties as their ‘retirement income source’ for the rest of their life, then pass them along to their family as a legacy. Others want to invest, sell everything within 5-10 year and take the cash they’ve made to do something completely outside of real estate.

With that all in mind, selling time is really determined by the long-term economic fundamentals of the market combined with your long-term financial strategy. Strategic investors study their markets and even take it a step further – they become geographic specialists. They know their target city/town/neighbourhood and they watch for changes in the job growth and population trends so that they can make strategic moves (sell, increase marketing for renters, etc.) to counteract any shifts in the marketplace.

So after all that, does real estate investing still look like an option for changing your financial future? You bet it does. Nobody wants to go into something blind – you’ll quickly understand that there is a commitment of work and due diligence that comes with investing in real estate, but the sophisticated investor understands this and uses it to their greatest advantage for their long-term goals. Keep your vision pointed forward – you wouldn’t drive a car while looking in the rear-view mirror the whole time. Real estate works under exactly the same principle. Cheers, and feel free to post questions on our discussion forum at It is free and is used by thousands of investors across North America.

Follow me on Twitter at @donrcampbell and on Facebook at

For 97 More Tips On Investing in Real Estate Wisely, grab a copy of this book  (PS 100% of all royalties go directly for Habitat for Humanity):

No Pretending Allowed – Time To Get REAL About Real Estate was last modified: June 15th, 2016 by maddy

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One Response to “No Pretending Allowed – Time To Get REAL About Real Estate”

Real Estate Virtual Assistant says:

July 11, 2017 at 9:43 pm

Well done.

The emphasis on patience cannot be stressed enough, along with the size of the debt.

This isn’t a ‘get rich quick’ industry (for most of us), as you mentioned, so having an understanding of all the factors involved -before, during and after the acquisition – is crucial and truly the difference between success & failure.

Thanks for the post.


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